Privacy
The short version. This site doesn't ask for your name or email, doesn't show ads and doesn't sell anything about you.
Updated October 31, 2026
What the site measures
To learn which pages help people, the site counts visits and a few clicks: which page you came from, which pages you viewed, your rough location (country or city), your device and browser, and whether you tapped a button like Book a free 15-min call, used a calculator or finished the "Find your fit" quiz. What you type into the calculators stays on your device and is never sent.
The tools behind it
Cloudflare hosts the site and counts visits without cookies. Google Analytics, sent through Cloudflare, shows how people use the site. It sets a cookie so a return visit can be recognized. Google signals and ad personalization are turned off.
Booking, applying and buying
Booking a call happens on Calendly, the coaching application on Typeform, and cookbook purchases on Stan. Links to them say which page and button you came from, so Erika knows what's working. What you enter there is covered by their privacy policies.
Your choices
You can block or delete cookies in your browser settings, or use a browser that blocks analytics; the site works the same either way. Questions? Get in touch.